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Users spent between 3-5 minutes looking for the needed information
64% average success rate at finishing their tasks
80%
62%
62%
50%
success rate
01 Navigation
Users would lose their way when using the navigation to find certain information. They were confused by navigation labels, hierarchy and hovering state.
02 Home Page
Users expected to learn the council’s programs and services directly from the home page, which was not the case
05 Brand
Although users found the website design to be modern, they expressed that it lacks interaction, engagement and images that provides context.
04 Readibility
Users found some sections to be hard to read and understand due to lack of contrast, font size, etc.
In summary, our objectives were to:
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Restructure the website to help users find what they need, understand where they are, and where the information they want is in relation to their position.
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Redefine user flows to help users accomplish their tasks faster.
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Enhance usability and reduce cognitive overload.
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Provide a consistent and seamless experience throughout the website.
Constraint: We were not able to restructure the entirety of the website architecture, and that put a contraint when restructing the navigation, since we are not able to merge pages or or redefine and create new pages
DESIGN PROCESS
Empathize
Define
Ideate
Test
Prototype
PS
UI
US
Problem
Statement
User Insights
User-Centered Solution
Research
Solution
Discover
Define
Develop
Deliver
Based on our findings and heuristic evaluation, we narrowed our focus into 5 areas for potential improvement:
1. Navigation hierarchy, design and interaction
2. Improve access to main user flows
3. Improve "Check Your Eligibility" process
4. Enhance existing brand
5. Introduce interactive elements
MY ROLE
WIREFRAMES
RESEARCH
INFORMATION
ARCHITECTURE
This project timeline was 4 weeks, during I worked with 3 UX/UI designers. During I took on different roles from user researcher to product designer to visual designer.
PROTOTYPE
USABILITY TESTING
UI DESIGN
In summary, our objectives were to:
-
Restructure the website to help users find what they need, understand where they are, and where the information they want is in relation to their position.
-
Redefine user flows to help users accomplish their tasks faster.
-
Enhance usability and reduce cognitive overload.
-
Provide a consistent and seamless experience throughout the website.
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