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a bit about me

I'm a UX/UI designer based in Burlington, Canada. I am passionate about research, psychology, interaction and human-centered design. 
I do believe that great design can influence people's lives and my driving force is understanding people, having empathy towards the challenges they are presented with, and helping them find solutions through intuitive design and insightful interaction.

My Journey
to UX/UI

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Software Engineering

As a software engineer, I was part of a team tirelessly adding features and fixing bugs, yet our users remained frustrated. This mystery led me on an unexpected journey, from the glow of my monitor to the real world of our users. There, in their realm, I saw the truth: our digital creations were more than code; they were part of their daily lives. 

Reading '100 Things Every Designer Needs to Know About People' opened a new world to me, sparking a passion for understanding the intersection of cognitive psychology and user-friendly design.

at 10 PM, after 4 cups of coffee, fixing a stubborn bug, 

Understanding Psychology

Driven by a thirst for practical psychology, I embarked on a journey with the Clinical Hypnotherapy & Psychotherapy diploma. It wasn't just a course; it was a voyage into the human psyche. Each session was a lesson in the art of conversation without prejudice, a deep dive into the unique tapestry of individual needs, and a practice in shedding my own assumptions. This path was more than learning; it was a gateway to understanding the intricates of the human mind!

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Met one of my best friends

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Visual Design

Venturing from psychology to visual design, I navigated uncharted waters, learning from scratch. The world of layout, color theory, and Adobe Suite initially felt overwhelming. Yet, as I embraced self-teaching through books, articles, and hours of YouTube tutorials, this challenge turned into a delightful and fun adventure!
 

I shifted their focus from mere aesthetics to designing with intention - creating user-centered assets that not only looked good but added real value. This wasn't just about making things beautiful; it was about crafting designs that resonated with their clients and propelled them towards their business goals.

Product Design

Although I was a user-centered designer, focusing on the end-user values, goals and pain points, I noticed that my information gathering depended solely on the stakeholders. They have their own understanding of the user and that doesn't always match reality. I wanted to learn the skills that would help me do proper research and make insightful decisions that have a positive impact on the user and as a result on the business. 

That lead me to go back to school to learn UX/UI design, and I wanted to learn from the best, so I signed up for the University of Toronto Bootcamp. During the bootcamp projects, everything I learned throughout the journey came in handy at exactly the right time. This journey helped me grasp the UX/UI principles very quickly and apply them to my work.


 

My Journey
Favorites

These are a few of my favorite things

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Books: 

  • Emotional Design

  • 100 Things Every Designer Needs to Know About People

  • The Conscious Creative

  • The 40 Rules of Love

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Topics: 

  • Design

  • Psychology & Neuroscience

  • Philosophy

  • Sustainability

  • Animals

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Hobbies: 

  • Pottery

  • Hiking

  • Reading

  • Eating (yes only eating not cooking :)

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Movies:

  • Life of Pi

  • The Lunchbox

  • Parasite

  • Pan's Labyrinth

  • Divines

Contact
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